Marketing part 4 of 3 – The Role of Marketing in the Rest of Your Life

Ok, so what does marketing have to do with the rest of your life? Great Question! You are always marketing to people, you just don’t think of it that way.

When you tell your employees that some process is changing in their normal workflow, or when you talk to your spouse about plans you have in mind for the backyard, you’re marketing.

Just because you are not making a financial transaction, it doesn’t mean that you don’t have to market and sell.

As we have already discussed, the purpose of advertising isn’t to sell, but rather to draw people to your Magnet. Yet, often times, when we are talking to our employees or family members, we think that we can go straight from the idea to the sale. Wrong!

My suggestion: if you’ve got a place you’d like your company or family to go, don’t just tell them what it is and then say, “This is what we’re doing.”

Advertise it first!

See how many of them you can ‘draw to your magnet.’

Make sure you have a good magnet and then follow-up until they buy!

Just as you wouldn’t intentionally deceive your customer into buying something that wasn’t in her best interest, you wouldn’t create a marketing plan to deceive your employees or family into doing something that wasn’t in their best interest.

Imagine the freedom, power and joy you will have in your life, when you learn how to persuade the people closest to you to continuously move forward towards your common best interests.

That is why marketing is so interesting to me. It has an influence on every part of our lives. The better we get at marketing, the better our lives get.

It’s not about cold hard numbers, and churning customers through our process. It’s about being authentic, and living to become the possibilities you create for yourself and the people closest to you.

“Wellll, they never taught me THAT in marketing class.”